Sport & Event Tourism Exchange (Exhibition & Conferene)

Abstracts: Building sport tourism and event portfolios - key success factors. A stakeholder perspective on leveraging mega-events as an element of tourism destination competitiveness. Sport as a destination branding platform - beyond mega-events. Golf tourism as a sustainable niche tourism destination marketing opportunity for South Africa. Assessing the impact of hosting the world cup on the local sport & sponsorship market. How to leverage a successful sporting event. Beyond the world cup - measuring intangible event impact and brand effect. Athletes as event tourists. NOTE: please click on the DOWNLOAD to download the document.

: 19 August 2011
: 2011
Publication Page
: 6
URL Download
Media Type
: Brochure