Technical clothing ABS's

Quite often consumers buy active wear based on superficial qualities such as colour, style, brand popularity, etc. Many customers will know about moisture wicking, breathability or waterproofing. But when a more technically advanced item is required, retailers could influence their customer's purchase by explaining some of the many new technologies used in active garments.

Date
: 11 October 2013
Year
: 2013
Volume
: Vol 34 No 3
Publication
: Sports Trader - June/July 2013
Publication Page
: 27
Media Type
: Article
Document