How will the credit crunch affect sponsors?

Even though most South African companies have been isolated from the global financial crisis, money is not flowing as freely as in boom times and sports teams or athletes looking for sponsorship will face much stricter scrutiny, sponsorhip watchers told Trudie du Toit.

Date
: 08 July 2010
Year
: 2009
Publication
: Your Sport, 2nd Quarter 2009 - p 26-27 & 29
URL Download
Media Type
: Article
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