Strategic Sport Communication

Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support.

: 02 August 2010
ISBN Number
: 0-7360-6524-5
: Pedersen, Paul M.; Miloch, Kimberly S.; Laucella, Pamela C.
: 2007
: Strategic Sport Communication
Media Type
: Book
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