Sponsorship SA an investor's guide - The role of sponsorship in business

Like most things, sponsorship has changed radically over the past few years, thanks mainly to advances in technology. But priorities have changed too: sport and the arts are no longer the primary recipients of sponsorship spends. Preserving the environment is fast becoming the great cause of the 21st Century - and many sponsors are realising that being regarded as a responsible global citizen and exercising good governance can greatly enhance the strength of their brand.

Date
: 02 August 2010
Author
: Editor: Steyn, Richard
Year
: 2008
Media Type
: Book
Document
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