Sport Public Relations

Content: Introducing sport public relations Integrating public relations with strategic management Creating public relations campaings Focusing on the sport organisation - Media relationship Managing the sport organisation - Media relationship Providing information services Staging interviews, news conferences, and media events Developing organizational media Communicating in times of crisis Exploring direct contact tactics Developing and supporting charitable programs Using the internet in sport public relations Communicating with internal publics Communicating with external publics Addressing legal and Ethical Considerations

Date
: 12 November 2010
ISBN Number
: 0-7360-5340-9
Author
: Stoldt, G.c.; Dittmore, S.W.; Branvold, S.E.
Year
: 2006
Publication Page
: 365
Media Type
: Book
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