Attitudes and Impressions - about sport sponsorship among major SA companies

The sport sponsorship market quantified Main objectives for companies to become involved in sport sponsorships Budget trends Trends between sport and other sponsorships other trends amongst current sport sponsoring companies Current management and employee attitudes of sport sponsoring companies Sport sponsoring decision-making process Attitude of non-sport sponsoring companies towards different sponsorship options within sport Additional issues related to non-sport sponsoring companies Awareness about macro sports organisations among all respondents Attitudes towards organised sport in SA Summary of most important views of companies

: 23 December 2010
: 2000
: 1
Publication Page
: 40
URL Download
Media Type
: Book

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