Sports and Events Tourism Exchange Exhibition and Conference - (27-29 July 2011)

Sports Tourism and Mega Events in South Africa are estimated to contribute more than R6 billion to our tourism industry. More than 10% of foreign tourists come to South Africa to watch or participate in sports events, with spectators accounting for 60% to 80% of these arrivals. Research recently undertaken by South African Tourism (SAT) on the impact of the Confederations Cup and the Lions Rugby Tour last year, found that the two events brought in approximately 52 000 visitors and contributed an estimated R669 million in direct expenditure to our economy. More than 90% of these visitors indicated that they would return to South Africa and, very importantly, that they would recommend South Africa as a destination to others. The first of its kind to be held in South Africa, the Sports and Events Tourism Exchange will take place in Cape Town from the 27th – 29th July 2011. This “confex” will focus on the world class standard of facilities and services that South Africa has to offer as a host, for all top level international events and the exchange between sports tourism and the events industry. It will also provide a prestigious platform for the marketing of the many products and services related to this niche market, both on a local and international front.

: 31 January 2011
: 2011
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Media Type
: Presentation

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