Sport Marketing

Sport Marketing reflects the latest developments in the industry and contains valuable new information. Readers will acquire these skills: * Studying and understanding the market * Developing a marketing strategy * Clarifying a sport organization's need and goals * Implementing marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting and sales. To see the Content page of this book, please click on link under download

: 17 March 2011
ISBN Number
: 1-800-747-4457
: Mullin, B.J.; Hardy, S.; Sutton, W.A.
Media Type
: Other

Document Request Form

Full Name (required)

Email Address (required)

Contact Number (required)

Postal Address (required)


For security reasons, please enter the letters above in the box
below; please note that the text is case sensitive.