Sport Marketing

Sport Marketing reflects the latest developments in the industry and contains valuable new information. Readers will acquire these skills: * Studying and understanding the market * Developing a marketing strategy * Clarifying a sport organization's need and goals * Implementing marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting and sales. To see the Content page of this book, please click on link under download

Date
: 17 March 2011
ISBN Number
: 1-800-747-4457
Author
: Mullin, B.J.; Hardy, S.; Sutton, W.A.
Media Type
: Other
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