Financing Sport

Managers of the managed sport industry are confronted with the certain reality of doing more with less. The declining availability of many traditional revenue sources, coupled with rapidly escalating costs, has placed sport managers under intense pressure to obtain the financial resources necessary to sustain their organizations. It is our view that, now more that ever, managers must assume a proactive rather than a reactive role in confronting the fiscal challenges facing them.

: 08 April 2011
ISBN Number
: 1-885693-00-1
: Howard, D.R.; Crompton, J.L.
: 1995
Publication Page
: 406
URL Download
Media Type
: Book